Job Title : Branch Research
Reporting To :
Head (Marketing & Communication)
Job Description :
Responsibilities :
- Responsible for directing and controlling the research agency for overall execution of the research project hence ensuring it meets the established targets for scope, quality, schedule, and cost
- Ensuring regular method of evaluating the brand heath on certain chosen parameters and suggesting way forward along with the agency
- Responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective
- Monitor the established Key Performance Indicators to determine brand health
- Develop corrective action plans to manage risks and drive stakeholder agreement on the same
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