Search Engine Optimization (SEO) Specialist
Role Description:
This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist located in Indore. The SEO Specialist will be a key player in enhancing our online visibility and driving organic traffic. Your responsibilities will encompass in-depth keyword research, comprehensive SEO audits, strategic optimization of on-page content, and the development and execution of effective link-building strategies. Additionally, you will contribute to our social media marketing efforts and play a crucial role in ensuring the continuous improvement of our overall SEO practices.
Location: Indore (On-site, Full-time)
Experience: 2-4 Years of relevant SEO experience
Responsibilities:
- Conduct thorough and data-driven keyword research to identify relevant and high-potential search terms.
- Perform comprehensive SEO audits to identify technical issues, content gaps, and areas for improvement across our digital properties.
- Optimize on-page content, including meta descriptions, title tags, header tags, and body copy, to improve search engine rankings and user engagement.
- Develop and implement effective link-building strategies to acquire high-quality backlinks from authoritative sources.
- Manage and execute social media marketing efforts across various platforms to enhance brand visibility and drive traffic.
- Utilize strong analytical skills to track, measure, and report on SEO performance, providing actionable insights and recommendations.
- Apply strong problem-solving skills to identify and address SEO challenges and implement effective solutions.
- Maintain excellent written and verbal communication skills for internal collaboration and external outreach.
- Demonstrate the ability to work independently, manage tasks effectively, and also collaborate seamlessly within a team environment.
- Continuously monitor and analyze search engine algorithm updates and industry best practices to ensure our SEO strategies remain current and effective.
- Stay informed about competitor SEO strategies and identify opportunities for improvement.
- Contribute to the development and implementation of overall digital marketing strategies.
Qualifications:
- Proven proficiency in Keyword Research methodologies and tools.
- Demonstrated experience in developing and executing Link Building strategies that yield high-quality backlinks.
- Proven ability to conduct thorough SEO Audits and identify actionable insights.
- Solid knowledge of Social Media Marketing principles and best practices.
- Strong analytical and problem-solving skills with the ability to interpret data and draw meaningful conclusions.
- Excellent written and verbal communication skills2 for creating compelling content and collaborating effectively.
- Ability to work independently on assigned tasks and also collaboratively within a team setting.
Plus Skills (Good to Have):
- Experience with a variety of SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz) and their practical application.
- Familiarity with technical SEO best practices.
- Understanding of content marketing principles.
- Experience with content management systems (CMS) like WordPress.
- Basic understanding of HTML, CSS, and JavaScript as they relate to SEO.
Preferred Education: Master's or Bachelors degree in Marketing, Computer Science, or a related field
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