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Assistant Manager at India Bond Private Limited
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India Bonds - Growth Marketing Role - Digital & Offline (7-12 yrs)
About the Job:
- The ideal candidate should have a strong background in of SEO, CRM, Brand and Performance campaigns.
- Candidate will work closely with Tech teams, Business teams and Management.
Job Requirements:
- We are seeking a Growth Marketing professional with 7-10 years of experience (Digital & Offline) to join our growing team.
- Business builder and leader - responsible for driving online customer acquisition growth supplemented by offline
- Coordinating and directing activities around SEO, SEM, Social Media and Content
- Lead digital marketing activities to generate: Brand awareness, Leads, Customer Engagement & Retention.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Own the digital marketing P&L for the online business, including budget planning/allocation, campaign performance & customer acquisition cost.
- Implementing new digital strategies different channels
- Design and execute activation and engagement campaigns across the user funnel via multiple channels including push notification, email marketing and SMS.
- Coordinating with the Agencies, Publishers and Affiliates for Campaign Development and Executions with the objective to optimize Cost per Client Acquisitions.
Location: Kalina, BKC, Mumbai
Experience: 7 to 12 years of Experience in Digital Marketing with some experience in Fintech/BFSI sector
Education Qualification:
Essential: Post-Graduation in Marketing or related degree
Good to have: Mass Media, Marketing, Branding related Certifications
Must have skills:
- Analytical bent of mind. Able to draw relevant business insights from multiple sources and clarity in purpose
- Must-Have - Crossed entire journey of SEO, CRM, Brand and Performance campaigns
- Driving Digital Acquisitions - Digital Marketing - Campaign Development & Executions - Digital Transformation & Automation - Digital Initiatives & Strategies - Lead Generation & Management - Performance Marketing - SEM & SMM Campaign Optimization - Customer Engagement & Retention - Online Branding - Optimizing Cost per Acquisition - Customer
- Team Player with good communication skills to work with all external and internal stakeholders
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