Indegene - Lead - Digital Analytics

Lead- Digital Analytics

Job Responsibilities:

- Work with internal stakeholders to provide multi-channel marketing analysis addressing segmentation, online and offline media, messaging, media deployment, tracking and analysis

- Core database marketing knowledge including understanding of third-party marketing data sources, use of transactional client business data, relational database concepts, and direct marketing and CRM concepts

- Analytical competencies such as ability to formulate an analytical problem; QC data and results; summarize key findings/insights; compelling visual representation of analyses; make actionable recommendations.

- Leveraging a data analysis or data mining tool to explore data, create visualizations, and draw insights - answering both general and well-defined business questions with data

- Effectively present results, findings and recommendations to both internal and external teams via regular and ad hoc reports and analyses

- Establish solid, working relationship with stakeholders and become a trustworthy partner with respect to analysis, reporting, and business needs

- High quality, on-time delivery of analytic projects and solutions

- Ensures timely delivery of data, analytics and strategic consulting to support the client's strategic objectives.

- Engage with clients to gather project specifications and management of expectations

- Execute industry-best-practice as defined by the internal team

- Ability to extract and manipulate data from multiple, complex data sources with a high degree of accuracy

- Collaborate with cross-functional team including client service and operations support team(s)

- Provides quality customer service, including interacting with customers, addressing customer queries, manage deliverables and effectively handling client requirements

Desired Profile:

- 4-7 years of experience providing strategic guidance in analytics

- Proficiency in Microsoft Office

- Comfort and understanding of statistical analysis including, but not limited to Regression, A/B Testing, Campaign Optimization, and Cluster Analysis

- Take pride in being an active listener, proactively addressing needs and quickly responding to questions and concerns

- Proactively look out for new tools and technologies enabling better support

 Knowledge of and experience with the following tools/platforms preferred:

 Programming: SAS, SQL, VBA, Excel (Power User)

 Digital: Site Catalyst, Google Analytics, CoreMetrics, or other digital tools

 BI: Tableau, Cognos, or other BI tools

- Knowledge of and experience with the following marketing tactics and associated KPIs:

- Digital Media: SEM, SEO, Display, CPA, etc.

- Offline Media: TV, Print, In-Office, etc.

- CRM: Direct Mail, Email, Telemarketing, etc.

- Other specialty tactics as appropriate related to consumer, HCP, and/or payer marketing efforts

- Excellent written and verbal communication skills

- Must be detail oriented with excellent organizational/time management skills.