Inbound Mantra - Marketing Consultant

Inbound Mantra Consultant

Desired Candidate

Important: Please apply only if you think you are good at 3 things (in this order) - Analytics, Business Strategy, and Creativity. If you are not sure about analytics, please do not apply.

An inbound marketing consultant is the brains of the operation, who keeps everything running smoothly and strategizes how to optimize the client's success with inbound marketing.

You are the boss. You understand business. You have a proven track record of a couple of years preferably in consulting.

You'll be part of a team that is leading the industry in thinking about inbound marketing and your insights into what works and what doesn't will help shape future enhancements to an already stellar set of tools.

Responsibilities of an Inbound Marketing Consultant:

- Analyze client websites and business situations quickly and accurately drawing on HubSpot's tools and other sources

- Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, link-building, etc. with no or little hand-holding

- Prepares Inbound Strategy consisting of SEO projects, keyword research, content calendar creation and management and analytics

- Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements

Program Management

- Content, Copywriting, and editing - writing and editing blogs, email marketing emails, newsletters

- Website content optimization, adding new offers, landing pages creation etc.

- Social Media management - strategy, scheduling posts and interacting and responding

- Manage weekly or fortnightly client meetings - discuss their analytics, share the progress, discuss any new assignments that are coming up, brainstorm how a team can optimize clients inbound results

- Design and deliver training classes to various customer groups, if needed.

Qualifications and skills:

- Digital native

- A post graduate with an emphasis in communications, marketing, advertising, computer science, or related field from a highly ranked school

- Deep knowledge and interest in SEO, SEM, blogs, and business analytics

- 3+ years of business / consulting experience preferred

- Creative orientation

- Experience working with small/medium businesses

- Excellent presentation, verbal, and writing skills are required

- Excellent organizational skills and ability to manage multiple simultaneous projects and resources

- Attention to detail

- Sense of humor