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Impex Technologies - Modern Trade Head (10-12 yrs)
- Prepare the Modern Trade sales strategy & growth plans in line with business strategy.
- Driving operational efficiency for modern trade channel.
- Develop and manage a long-term customer strategy and relationship with key accounts.
- Define and lead the process of negotiating annual customer trade terms.
- Lead and develop the Key Accounts Team.
- Work closely with Key Account Managers in achieving company's objective and vision.
- Achieve all key sales measures and targets for national accounts (Revenue, Gross Margin, Trade Spends).
- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.
- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.
- Category management and Promotion planning.
- Monitoring performance and taking corrective actions
- Responsible for achieving planned sales by channel and customer
- Achieving consistent growth by managing various internal and external stakeholders
- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.
- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
- Provide trade information, competitor's activities and market intelligent to company.
- Manage Accounts receivables, Responsible for debt collection and resolve outstanding debts.
- Resolve customer's trade issues, complaints and operational matters.
- Manage workforce across the Modern Trade channel.
- Manage and review outstation outlets through frequent market visit and liaising with local Sales Management.
- Assist and coach sales team to achieve their KPI's.
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