ImpactGuru - Lead - Retention Marketing

Position Title: Lead Retention Marketing

Location: Mumbai. Travel, as circumstances warrant

Reporting Manager: COO, Co-Founder(s)

We hustle Monday - Friday (1st & 3rd Saturday)

Industry: Crowdfunding

About the Organisation:

- We are a Series B funded fin-tech start-up in the hyper-growth stage. With 500+ employees pan India, we are one of the fastest-growing start-ups in India. Our senior management is Harvard, Wharton, Parsons, IIT, and IIM alumni. The lending business will be a new vertical, with different branding and the leadership reporting to the Group CEO.

Roles & Responsibilities:

- Own and drive the repeat revenues and LTVs for customers

- Design and execute retention campaigns for mobile web, apps, and web platforms

- Developing and managing the Retention Strategy to optimize Key Performance Indicators including customer lifetime values, retention/churn levels, and average revenue per player

- Responsible for segmentation of the customers based on their behaviour.

- Creation and implementation of an optimized daily/weekly/monthly campaign program tailoring communication to different customer segments identified through CRM tool.

- Work closely with Analytics and tech team for building required retention functionalities

- Generate and circulate the weekly monthly retention reports to various stakeholders Professional Experiences

- Should have experience in Planning, Handling & executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics

- Should have prior experience in managing all channels of CRM including SMS, email, push/web notifications, direct mail, in-app and on-site

- Experience of working on Engagement tool, Mo Engage & Clever Tap

- Strong analytical and number crunching skills

- Strong communication skills.

- Preferably from an ecommerce background.

Qualifications:

- Bachelor's/Master's degree in Marketing or related field, or equivalent practical experience. (mandatory)

Functional & Behavioural Competencies:

- Project management

- Multiple stakeholder management

- Growth mind-set

- Aggressive delivery targets-oriented mind-set

- Entrepreneurial mind-set

- Ability to deliver in high pace environment

- Excellent communication

- Dynamic personality

What do we offer?

- Attractive salary & performance-linked bonuses

- Health Insurance benefits

- An opportunity to be in a leadership position of a high-growth start-up

- Fun, casual & flexible work environment