Content Marketing Head - Work from Office ( Mumbai )

About Carepal Secure:

According to some estimates Indians spend 10% of GDP annually on health expenses. Regrettably most of this expense is done by individuals themselves without any help from Insurance or government. These health expenses are one of the leading causes of bankruptcies in India. Carepal Secure is a new age insurtech company which seeks to change this situation. Our mission is to create India's most convenient, cost effective and customer friendly healthcare financing ecosystem. We intend to bring together services from Insurance, Banking, Pharma, Hospital, Health Tech and other industries and create health packages which are best in class for our customers. We know it's a mad challenge herding these many industries into one package but madness is in our DNA. It is madness that helped us set up and make Impact Guru as India's leading crowdfunding platform. Having done that, we are now focussing our energies to solving healthcare financing gap for India. We are searching for mad & passionate people to join us.

Position: Content Marketing Head

Reporting to: CEO

Job Summary:

Carepal Secure is seeking a talented and experienced Content Marketing Head to join our team. As the Content Marketing Lead, you will be responsible for leading our content efforts across various channels including website, SEO, social media, and sales enablement. You will play a crucial role in shaping our content strategy and driving brand awareness, lead generation, and customer engagement. This position offers an exciting opportunity to start as an individual contributor and gradually build and manage a team.

Responsibilities:

- Lead and oversee all content marketing initiatives, including strategy development, planning, execution, and analysis

- Develop and implement a comprehensive content strategy aligned with our business objectives and target audience

- Create engaging and high-quality content for various channels such as websites, blogs, social media platforms, email campaigns, and sales enablement materials

- Collaborate with cross-functional teams, including marketing, sales, product, and design, to ensure content aligns with brand guidelines, messaging, and overall marketing initiatives

- Conduct keyword research and optimize content for SEO to improve organic search rankings and drive website traffic

- Manage relationships with external agencies, freelance writers, and ghostwriters to supplement content creation efforts

- Stay updated with industry trends and best practices in content marketing, SEO, and digital marketing, and apply relevant insights to enhance our content strategy

- Analyze content performance metrics and KPIs to measure the effectiveness of content marketing efforts and make data- driven recommendations for improvement

Qualifications & Skill Set:

- Degree in marketing, communications, or a related field (or equivalent experience).

- Proven experience in content marketing, preferably in financial services & fintech companies

- Strong understanding of content marketing principles, strategies, and tactics

- Demonstrated experience in developing and executing successful content marketing campaigns

- Solid knowledge of SEO best practices and experience with keyword research and optimization

- Experience in managing external agencies and working with freelance writers and ghostwriters

- Excellent written and verbal communication skills with a keen eye for detail and a passion for storytelling

- Self-starter with the ability to work independently and take ownership of projects

- Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment

- Familiarity with marketing automation tools and content management systems.

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