The incumbent will be responsible for development and coordination of marketing strategy at Calderys India leading to market/business development, Product development and driving growth in company through multi-pronged initiatives in the areas of marketing, Marketing communication & branding and Channel management.  Marketing:   - Formulate and implement Marketing strategies  - Collection of Market information & its analysis,   - Collection of Industrywide segmented data including segment-wise growth and analysis,   - New product identification and introduction based on the above  - Plan and implement Marketing seminars, customer meets and exhibitions,   - Business Development, Driving market intelligence program to monitor competitive activities and evolve counter measures   - Formulate pricing policy based on internal policy and analysis of competitor pricing (Pricing intelligence)  - Implement the value proposition by defining - unique selling points-, market positioning, target customer groups and distribution channels.  - Effectively market product and service portfolio to existing and potential customers.  Communication & Branding:   - Formulate Product promotion strategy   - Create Long term strategic direction for product development  - Corporate brand building initiatives  - Managing and enhancing current brand health parameters  Channel Management:   - Marketing mapping & opportunity analysis in communication with the sales teams,   - Channel Management,   - Use market research, dealer and customer surveys and other forms of feedback to anticipate and identify improvements aimed at enhancing the product and service portfolio.  - Development of vibrant and modern channel with Management of channel communications, channel conflicts and channel MIS systems.   - Channel Relationship building initiatives  - Propagation of modern IT practices on order logging, delivery and tracking for the channel, including new product development, new product launches, customer support & after-sales services  Essential and Preferred Skills:  - Knowledge about refractories and its applications is preferable  - Understanding of market dynamics in Asia Pacific countries particularly India  - Ability to network with internal as well as external stakeholders  - Sound collaboration skills with ability to influence others  - Drive to independently lead initiatives while collaborating with key stakeholders  - Sound managerial ability and business acumen  - Good Communication skills (Written and Oral) particularly English communication is mandatory.  - Willingness to travel based on requirements  Essential or Preferred Qualifications :  - Bachelor of Ceramic/Metallurgical Engineering or Technology and/or Masters of Business Administration preferably in Marketing  - Computer Literacy: MS Office and Lotus Notes, exposure to ERP systems like SAP is desirable

Maharashtra

Others

IMERYS - Manager/Senior Manager - Marketing 

IMERYS - Manager/Senior Manager - Marketing  ,Job Description for IMERYS - Manager/Senior Manager - Marketing  in Lucy Electric India Pvt. Ltd in  Maharashtra Others for (8-15) years of experience. Apply Now!

Job Description for IMERYS - Manager/Senior Manager - Marketing  in Lucy Electric India Pvt. Ltd in  Maharashtra Others for (8-15) years of experience. Apply Now!