Position: AVP - Communication

IKS Health is a leading global healthcare company that provides a suite of products and services that help US-based hospitals, physician groups, and other healthcare providers operate more effectively and efficiently. Founded in 2007, IKS has over 4000 employees based at our facilities/offices in Mumbai and Hyderabad in India, and Montgomery, Denver, Los Angeles and New York in the United States.

IKS Health aims to empower clinicians and consumers through innovative, transformative and trusted solutions to experience superior, affordable and accessible care. IKS Health is one of the only integrated solutions that enable healthcare organizations to achieve superior financial and clinical outcomes while also empowering them to grow successfully, operate efficiently, and navigate industry change. Our solutions leverage the providers- existing technology investments to deliver industry-leading results across the practice continuum. IKS Health maximizes revenue and expands margins, eases provider burden while reducing costs, and enables organizations to scale profitably.

Large healthcare providers look to partner with firms like IKS as they address significant changes in the US healthcare industry, including declining payments from private insurers and government agencies; complex and ever-changing reimbursement rules; increasing regulatory burden; the trend towards accountable care and - value-based reimbursement- ; pressure to improve clinical outcomes while reducing costs; and so on. The IKS solution contains three components -

- IKS Margin: financial solutions including revenue generation (referral management, contract management), revenue capture (scheduling, charge entry, eligibility, authorization), revenue collection (revenue cycle services), and revenue protection (analytics, concurrent coding, underpayment recovery)

- IKS Practice: practice and technology solutions including practice consulting/optimization, software products/ development, system implementation / training, ongoing training, and help desk support

- IKS Care: clinical support services delivered by our team of doctors and other trained healthcare professionals in India that assist our clients- physicians and nurses to perform their clinical functions more effectively and efficiently

Job Description :

Overview :

This position is responsible for leading the company's brand management, creative and media strategy along with developing and deploying various communications strategies for internal and external stakeholders. This professional must have proven experience in leading and deploying cutting edge creative communication engagements with exceptional writing and editing skills preferably in a B2B environment with the need and desire for customer outreach. 

It also requires the ability to assess opportunities, make well-reasoned recommendations and see the process through with minimal oversight. This role will lead a team of experienced and energetic members and needs to provide a strategic outlook to the work done adhering to the highest industry standards.

Key responsibilities include :

- Build and deploy an integrated brand management and communication plans for the company in co-ordination with various internal Business Units

- Managing internal communications, creative writing for companywide strategic campaigns on various platforms, such as social media, website and intranet.

- Responsible for Branding Strategy & planning, budget allocations, team management, close interaction with senior management for sharing and executing ideas for corporate branding.

- Create programs to consistently and effectively communicate key messages, including those to support organizations business objectives, values, mission and branding initiatives internally

- Recruitment related ongoing internal/External branding and collaterals to drive the hiring with vendors

- Internal branding of client floors and all offices

- Support events, client visits, Business development activities.

- Internal communication strategy which are directed towards our staff that includes promotions, awards, recognitions, CSR, new wins, go lives, new infrastructure etc

- Create (content and design) Monthly Internal Newsletter, Create (content and design) company literature & other forms of communication including presentation, video & marketing & promotional materials, both print & electronic. Copyedit, proofread, & revise communications

- Crisis Communication, Manage risks & issues pertaining to the function Ensure feedback mechanisms are in place to measure the effectiveness of communications initiatives.

- Create innovative ways to communicate that inform, engage, and motivate employees.

- Utilize social media to leverage its various platforms for communications purposes

- Content Management and brand management for all knowledgebase presentations, videos, website and collaterals. Events & Promotions. Social Media Optimization

Required functional skills :

- Persuasive and compelling written and verbal communications skills, experience of writing for a variety of audiences. Strong editing and proofreading skills.

- 12 to 15 years of total experience in corporate communication, PR or Media management.

- A strong team player who can work collaboratively with peers and manage and deliver excellent performance from teams and individuals.

- Any graduate but specialization in Mass media, communication is preferred.

- Substantial internal communications experience in complex organizations with geographically dispersed staff

- Experience of developing and implementing internal communications strategies and measuring their effectiveness

- Experience of advising senior managers on complex internal communications challenges, including crisis communications

- Experience of successfully managing complex projects, involving multiple stakeholders, from start to finish

- Involvement in managing an intranet and team of intranet editors/contributors

- Knowledge of Social Media Management.

Contact person : Jasleen

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