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14/09 Javeria Siddiqui
Assistant Manager at Indian Institute of Technology Bombay Development and Relations Foundation

Views:528 Applications:107 Rec. Actions:Recruiter Actions:107

IIT Bombay - Assistant Manager/Deputy Manager/Specialist - Digital Marketing (4-8 yrs)

Mumbai Job Code: 1154554

- Develop, implement and manage our email marketing and social media strategy

- Define critical email marketing and social media KPIs and measure the success & impact of the strategy

- Manage and oversee email marketing and social media content

- Build and maintain an editorial calendar for all relevant social channels

- Stay up to date with latest email marketing and social media best practices and technologies

- Ensure content is informative and appealing in line with requirement of campaigns

- Collaborate with multiple teams within the organization and different stakeholders of the Institute

- Monitor SEO and user engagement and suggest content optimization

- Develop and maintain framework for keyword research and relevant dashboarding

- Website optimization and key performance metrics through Google Analytics

- Making recommendations regarding process improvements and helping develop performance policies and procedures

- Support development and content teams on optimization projects to improve user engagement.

- Bachelor's or Master's degree in marketing or relevant field.

- At least 4-5 years' experience in digital marketing working with successful brands

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- Highly creative with excellent analytical abilities.

- Excellent communication and interpersonal skills.

- Abreast on the latest trends and technologies in digital marketing.

Women-friendly workplace:

Maternity and Paternity Benefits

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