IIDE - AVP - Digital Marketing

Responsibilities and Duties:

- Planning, budgeting, forecasting the lead requirements basis business targets with management

- Plan and monitor digital marketing strategies across SEO, SEM, Social Media, Email, SMS, and 3rd Party Channels

- Mentor teams to maintain our digital marketing presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Have a solid understanding of conversion rates across various channels

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Develop lead generation campaigns, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition

- Communicate, coordinate and educate the sales team on plans and outcomes for better target allotment

- Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner

- Lead a team of 25+ digital marketing professionals

Required Experience and Qualifications:

- Proven working experience in digital marketing - Search and Social

- Past relevant experience of working in education or edtech

- Past experience in managing a team of more than 10 people or multiple agencies

- Strong understanding of conversion rates across various channels in EdTech

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools

- Experience in setting up and optimizing Google Adwords and Facebook Ad campaigns

- Basic knowledge of HTML, CSS, and JavaScript from a UI/ UX perspective

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement