Ideate Labs - Digital Head - Media Planning

- Facilitate marketing planning and the allocation of the marketing budget, and ensure that PPC and Social Media is doing proper optimization and adjustments.

- Have hands on experience of working on tools like Similarweb, SEMRUSH, GlobalwebIndex, Facebook Insights, Facebook Analytics, GA, Keyword Planner

- Interpret and make recommendations based on campaign performance data to optimize, measure success, and identify learnings for future programs.

- Champion media measurement and ensure all plans are appropriately calibrated.

- Create and implement test and learn media plans and scale campaigns based on evidence of success.

- Extensive knowledge of marketing, advertising, and media planning principles with an expert knowledge of offline and online media channels.

- Demonstrated ability for delivering strategic solutions and tactical media plans.

- Have deep knowledge and creative panache to create 360 degree media campaigns

- Organizes, gathers/distributes information for, and leads Digital Client Onboarding Meetings, Insight Meetings and Creative Briefings and coordinates with offline Account Directors

- Maintains database of competitive tactics that drive unique differentiation and reinforce exclusive benefits.