Role & responsibilities: - Devising overall business plan and corporate media strategy for new & existing clients - Researching/piloting new digital channels to continually position clients as a leader in the online/digital marketing arena - Obtain the best advertising rates, adjust media schedules in response to the latest audience figures, managing budgets, monitor and update clients on the effectiveness of campaigns. - Discuss strategy with clients, analyse and research target audience's character, advise creative team and clients about the most effective media combination and present media proposals. - Developing & executing campaigns and ensuring that campaigns leverage on all applicable digital & social media channels keeping Performance Marketing a focus. - Directly managing all web/Mobile marketing efforts and increasing quality lead conversions from all sources, including paid search, display, content & social media. - Developing budget and monitoring & controlling all costs associated with corporate-wide digital marketing programs; tracking campaign costs, performance and ROI throughout the demand generation lifecycle - Driving the organizations towards Net profits by optimizing performance marketing channels, P&L Responsibility - Performance of Demand and Supply to be monitored and enhanced Specialized: Media Buying & Planning, Analytics, Campaign Management - strategy to execution, Affiliate Marketing, Social media Marketing, Content seeding & publishing You will be a good fit if - - You possess a Bachelor's/PG degree in advertising, marketing or similar field - You have at least 8 years experience in a marketing role in a digital agency setting - You want to build a Media Business of your own under an established brand - You possess exemplary knowledge of the digital marketing landscape - You have an established track record of successful past digital campaigns - You are a natural "people person" with a knack for communicating, presenting and bringing teams together - You thrive in a high freedom, high responsibility environments - You possess mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy. - You have experience managing multiple client portfolios in paid media or affiliate marketing divisions - You are proficient with SEO, Google Analytics, Google AdWords, and social platforms

Mumbai

Ideate Labs - Business Head 

Ideate Labs - Business Head  ,Job Description for Ideate Labs - Business Head  in Ideatelabs in  Mumbai for (8-10) years of experience. Apply Now!

Job Description for Ideate Labs - Business Head  in Ideatelabs in  Mumbai for (8-10) years of experience. Apply Now!