Idea - Manager/Senior Manager - Marketing - Mobile Broadband

- UnR TM1 - prepaid Details

- Action Activities

- Open Market Portfolio 2G/3G/4G Open Market Pricing

- Driving New Products

- Driving Open Market Product Portfolio Adoption

- 121 & - 122# Driving - 121# and - 122# Penetration for Segmented Offers

- New Product launch Establish market for New Products

- USNA Increase USNA ; maintain Churn & Winback

- Retail Engagement Driving Open Market recharges with sales team

- 1GB Recharges Increase user subs with usage - 1 GB

- 3G and 4G Smartphone/2G SF Base Identification

- Offer Design, execution and Communication

- 2G/3G segmented pricing

- Performance Tracking

- Segmented Portfolio Management 2G/3G segmented pricing

- Driving Segmented programs on ground

- BI & Analytics KPI Tracking and Monitoring

- Data VLR tracking

- Geography Analysis, churn, data penetration, smartphone adoption

- ARPU Driving ARPU grid segmentation

- ARMB

- Usage /Sub