Idea - Incharge - Marketing - Mobile Broadband Vertical

We have opening for Incharge Role in Marketing Mobile Broadbad vertical.Please find JD below

Job Context & Major Challenges :

With new players entering the market, telecommunications companies are competing strongly resulting in pressure on profit margins and lack of differentiation. It has become imperative to adopt micro-segmentation and treat every customer uniquely in the current scenario of steadily increasing mobile base. The job holder is responsible for identifying revenue opportunities by analysing subscriber requirements/ preferences and offer customized plans.

Job Challenges :

- Effective utilization of limited communication media (SMS/OBD/INSTA etc.) to achieve optimal conversions

- Ensuring each customer is part of only one campaign amongst dozens of campaigns running simultaneously.

- Reducing lead time for launch of campaigns even with limited automation

- Ensuring high uptake of offers despite limited retailer engagement System support for segmented VAS and data offers.

- High dependency on IT for timely and accurate delivery of data.

Key Result Areas/Accountabilities : Supporting Actions :

- Campaign Management & Manage product launch operations: Design segments/intents and test product concepts that result in incremental revenue uplift and net contribution. Configuration & Cross functional co-ordination for launches. Design communication scripts for different modes and schedule communication.

- Drive Incremental Segment Revenues through micro-segmentation. Launch products that deliver successful broad launch (ROI positive) ideas Execute launches for various segments for maximum base coverage and revenue uplift on continuous basis

- Product Evaluations and Analytics: Prepare Pre ROI for the launches Post ROI analysis w.r.t take rates and revenue uplift across different campaigns.

- Ensure customer retention and VLR Launch products to reduce drop in usage within a designed framework

Shruti Kava
Human Resources- Mumbai Circle
Idea Cellular Ltd.