Idea - Assistant General Manager - MBB Marketing - Prepaid

- Prepaid Acquisition/Penetration Activities

- Increase Data User from gross Increase Data Penetration from gross adds

- Hand-holding Customers acquired from gross add up to 90 days AON

- Drive data MNP

- Competition churn Program

- Increase Data user from existing NU Maintain segmentation & Grid

- Design new products / communication specific to NU

- Incremental targets on mom basis

- Program Efficacy

- 3G Data FRC Design Approval Configuration

- Communication

- Ownership of Target

- POSM + BTL Communication

- Acquisition Quality Special Marketing Program for Acq

- LUT acquisition Program

- New 3G Site Roll out

- Acquisition Quality

- Billing/Sales Mifi/Dongle Consumer offer

- POSM Support

- Dongle Replacement Program

- Smartphone Execution Smartphone Penetration in gross

- Promoter Incentive program

- Productivity management

- Analystics support

- Marketing activity support