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IDBI Federal Life Insurance - Manager/Senior Manager - Brand Strategy (8-10 yrs)
Role & Responsibilities
- Drive brand strategy for the organisation excluding current sponsorships for delivering customer loyalty
- Work on research/ analytical tools for building Brand Insights & Consumer Experiences
- Designing & Implementing distribution point branding strategy
- Ownership for enhancement of Corporate brand
- Monitor Brand Score at regular intervals and build corrective actions to increase the same
- Work Closely with Agencies for building & implementing communication
- Develop and execute campaigns with cost-effective media mix to support brand objectives.
Qualification: Graduation & MBA
Experience - 8 + years of experience, someone handling a similar Profile
Location - Mumbai
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