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HR Professional at IDBI Federal Life Insurance
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IDBI Federal Life Insurance - Assistant Manager - Marketing/Brand Management (2-4 yrs)
Job Profile :
- To assist in the development and anchor the implementation of the brand marketing strategies to maximize the long-term value of the brand and act as a custodian for the brand/creative assets and development process
- To assist in the management of the media buying process and ensure the compliance of all processes and audit requirements
- To act as the knowledge center for the organisation by managing the implementation and repository of all market research projects for the organisation
- To actively manage brand led sponsorship initiatives to drive brand awareness and engagement
Key Accountability Areas :
- Brand Strategy and Implementation
- Marketing Campaign Development and Management
- Consumer Knowledge and Relationship Programs
- Sponsorships and Partnerships
- Business Intelligence
Required Skills & Experience :
Non-technical Experience :
- 2-4 years in Brand management
- Experience in agency operations direct or as a client
- Knowledge of Financial Concepts and Practices relevant to Insurance Products
- Familiarity with Market Research concepts & techniques
- Proficient in Microsoft Word, Excel, and PowerPoint
- Ability to handle work through agencies and vendors
- Ability to work independently
- Problem Solving, Analytical and communication skills
- Communication, presentation and persuasion skills - verbal and written
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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