jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
14/10 Sneha Shukla
HR at ICICI Prudential Life

Views:2009 Applications:285 Rec. Actions:Recruiter Actions:63

ICICI Prudential - Product Lead/Manager (4-5 yrs)

Mumbai Job Code: 753572

Job title : Product lead (Manager-II)

Years of experience : 4 - 5 years

Qualifications : M.B.A.

- Should have Experience in driving online business, understanding of digital marketing platforms, understanding of consumer behavior, ability to liaison with multiple teams, detailed eye for analytics & reporting, a drive to chase business numbers

Responsibilities :

1. Own the line of business and wear the hat of a product champion :

a. Have a deep understanding of consumer segments and customer behavior through data, analytics and market scraping

b. Competitor intelligence - products and activities

c. Come up with product propositions and validate through consumer testing and feedback

d. Create segment-wise pitches for call centre

2. Plan and drive monthly targets for the product :

a. Manage purchase funnel

- Identify and plus leakages

b. Monitor digital campaign performance and ensure quality lead flow volumes

c. Track call centre performance and conversion

3. Consumer intelligence and analytics :

a. Be abreast of the ever-changing consumer needs and identify ways to address them

b. Monitor daily performance reports of website, campaigns and call centre

c. Use Google Analytics and other similar tools to monitor business health

d. Translate raw and unstructured data into insights

4. Manage customer experience. Ensure that the customer has a delightful experience across all our touch points - campaigns, website, call centre, etc. :

a. Input on content and consumer journey for product pages on website

b. Training inputs and feedback to call centre

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.