Business Areas :

- Responsible for bringing customer insight, developing customer journeys based on insights. Developing new products and processes which are end to end digital in each of the identified areas.

- To work cross-functionally with Platform, Product Management, Marketing and Business Intelligence, to provide insights, help to develop & execute strategies for 10x-100x growth.

- Drive strategic projects, propositions & initiatives in CIB & InstaBIZ space within assigned timelines.

- Act as a Business Solutions expert in designing & implementing - Right Fit- capabilities aligned to client requirements

- Ability to strike an optimal balance between Client needs, Delivery timelines, development windows, User Acceptance testing & Live implementation

- Keen eye for servicing & ability to render timely resolution to issues raised by clients

- Track, Monitor & Publish the profitability of existing as well as proposed acquisitions to concerned Internal stakeholders & Senior Management teams

- Responsible for using customer data both transactional and behavioral apart from google analysis to develop campaigns, communication and the complete marketing strategy for the assigned area.

Other Main Responsibility :

- To design and develop digital products and market it to the customers. Leverage the existing traffic on digital channels to generate X-sell revenue

- Design and implement a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition

- Consolidate information into cohesive and insightful analytical reports for use in decision-making. Identify opportunities for improving business processes through detailed and thorough root cause analysis. Driving new opportunities based on customer and business data.

- Learn, understand customer's behaviour, needs, insights and opportunities related to better management of personal finances of the customer

- Creation and Management of User Stories, BRS, Test Plans & Change control artifacts

- Create, Update & continuously Maintain Product Demos, Pitch Decks & Pre-Sales collaterals for internal and external dissemination

Executive Responsibility :

- An ideal candidate will be a self-starter who is passionate about discovering and solving complicated problems, learning complex systems, working with numbers, and organizing and communicating data, reports and Insights.

- Collaborate cross functionally towards evangelizing the depth, dimensions and strengths of the digital offerings to funnel incremental profitable leads

- Ensure overall portfolio growth by managing business metrics effectively

- Identify Key Improvement Areas, translate them into Business requirements to constantly evolve the robustness of the product

- Set-up, Manage Standard Operating Procedures (SOPs), Checklists, Quality & Servicing Metrics for digital products and continuously improve upon those by proactively liaising with Business, Operations & Technology Teams

- Demonstrate end-to-end ownership timely closure of client implementations with minimal revenue leakage & post production issues

- Understands P&L and levers of profitability and hence constantly aim for driving efficiency and profitable consumer acquisition across all marketing channels and initiatives.

- Displays structured problem solving, application of right tools & techniques to solve open ended problems, Creates productive analytics solutions or frameworks independently.

- Is Detail-oriented and organized, capable of handling multiple projects at once, and capable of dealing with ambiguity and rapidly-changing priorities. Possess very strong analytics skills - ability to start from unclear problem, identify and access relevant data sources, breakdown or combine data to make detailed analysis, arrive at trends/insights and draw conclusion relevant to unclear problem

Operating Network :

- Internal :

a. Business

b. Technology

c. Operations

d. Compliance & Risk Management

e. Other linked Product Teams

- External :

a. Clients

b. Vendors

c. Outsourced Technology Teams

- Strong grasp of Digital propositions including Channels, Payments & API stack

- Revenue Management, Operations & Business Management

- Presentation & Documentation Skills

- Analytical skills and keen eye for detail

- MS Office

- Comfortable in leading & influencing commercial solutions & discussions

- Self-led Drive, Collaboration, strong Negotiation skills with Assertive in Communication

- Ability to work seamlessly within a diverse stakeholder set, Technology team members & Business teams towards delivering positive outcomes

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