HT Media - Senior Business Analyst - HT Digital Streams (4-7 yrs)
- Able to effectively communicate data backed stories to the group. Able to bring in the data perspective to decisions.
- Champion multiple data threads to process logical outcomes that help in key business decision making.
- Lead A/B tests, PoCs and other activities to establish hypothesis. Able to work on platforms that support these.
- Single point of contact to Improve, execute, and effectively communicate analyses that identify meaningful trends and opportunities.
- Own data generation and related processes within the group.
Required Skills :
- 4-7 years of relevant experience.
- Demonstrated ability to analyze user behavior data.
- Experience in analyzing very large, complex, multi-dimensional data sets.
- Ability to multitask and work on a diverse range of requirements.
- Penchant for business, curiosity about numbers and persistence to work with data to tease out insights.
- Strong problem solving and analytical skills.
- Good written and verbal communication skills.
- Experience working with sales, business consulting, or marketing teams
Must be hands on in :
- BI tools (Tableau/Qlikview/PowerBi etc)
- Web analytics tools (Google Analytics, Omniture etc).
Good to have :
- Technical capabilities: Excel and Scripting Language (PHP/Python/Perl etc.),
- Statistical tools (R/SAS etc), SQL
- Exposure to media industry and digital products is a plus