HT Media - Manager - Online Marketing

Roles & Responsibilities:

- Responsible for setting strategies for paid marketing - SEM, FB and other channels.

- Conceptualize, execute and manage Social Media Marketing initiatives, CPC campaigns, E-mail Marketing etc.

- Build across product verticals using analytics to map, analyze user data, interpret online users behavior, and measure ROI across the digital media

- Set strategies and manage SEM, PPC, Affiliate marketing, Online Branding & PR, Mobile marketing to achieve higher page views and unique visitors

- Work closely with the content, design, production, quality assurance and IT teams to ensure a high-quality customer experience

- Identify, execute and manage potential business alliances

- Use email marketing, IVR to achieve exit revival targets

- Manage media buying and track online campaigns

- Identify high-growth and high-revenue opportunities and taking a lead on executing them.

- Provide weekly performance analysis (eg - dashboards) to the business

- Responsible for all campaign deliverables, drive results and control costs

Desired Profile:

- 4 to 6 years of experience in Digital Marketing

- High domain knowledge (Adwords, FB Ads)

- Hands on experience of working on accounts.

- Previously worked in large internet firms/handled big budgets would be a plus

- Strong written and oral communication skills

- Up-to-date with the latest trends and best practices in online marketing

- Ability to execute, collect and analyze data whilst identifying trends and insights in order to achieve maximum ROI

- Excellent quantitative, analytical and presentation skills

- Ability to work across functions & departments to drive business operations

Key Skills

PPC, Online Branding, Lead Generation, Mobile marketing, Online Marketing, CPC campaigns, Affiliate Marketing, SEM experience (2 to 5 years)

Salary Range: 8 - 11 LPA