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14/05 HR
Manager - Marketing at Hopscotch

Views:2561 Applications:403 Rec. Actions:Recruiter Actions:31

Hopscotch - Senior Performance Marketing Manager - IIM/XLRI/FMS/ISB (5-10 yrs)

Mumbai Job Code: 572082

Are you ready to join one of the most sophisticated Growth Teams in E-commerce?

We're a highly ambitious, entrepreneurial and analytical bunch of engineers with a strong appreciation for Creatives and The Arts - yes, we pride ourselves on being those unicorns of engineers and artists combined. We're seeking an unbelievably talented performance marketer to define and execute against a customer acquisition and retention strategy that builds upon what Hopscotch has brought to Indian Moms so far.

If you have the right stuff to join the Hopscotch Marketing team, you'll be working with expert marketers working on paid, social, search, display, mobile and email channels in a fast-paced, rapidly growing environment. The role requires a strong Product and technology bent of mind. You are responsible for defining the marketing vision and working hand-in-hand with the Product and Technology teams to execute on your vision. We are highly customer-centric and we deeply believe we can innovate our way out of any box. As marketers, we are deeply passionate about the overall customer experience, and so we believe the best performance marketers love working cross-functionally with engineers, designers, product managers and creative to deliver that top-notch first and repeat the experience.

This role demands well-honed customer acquisition and retention judgment, great analytical rigor and technical depth, principled thinking, a stubborn refusal to settle, bold innovation and entrepreneurial gut, a hunger for retaining new customers and a mentality of starting with a Mom and her family and work backward.

Sound like you- Read on...

About Hopscotch

At Hopscotch, we are fanatical about catering to every shopping need of the Indian mom. Hopscotch has already found a strong product/market fit with its customer-obsessed service to Indian moms. We are the biggest online retailer of kids- fashion in India. But it is absolutely day one for us. Come join us, and help us build an unparalleled shopping experience for moms in the world's largest baby market

About the Role

- Responsible for rapidly acquiring and retaining new customers through an aggressive and entrepreneurial approach of constantly testing, measuring and iterating.

- Managing and optimizing new acquisition and retention campaigns across all channels including paid Social, Search, Display, Mobile, and Email.

- Continually improve both profitability and growth metrics while constantly testing new acquisition and retention channels.

- Closely monitoring, measuring and reporting on paid marketing-driven growth; you embrace the quintessential LTV vs. COA equation.

- Prioritizing initiatives leading to the greatest returns for spends

- Working with creative, product and merchandising teams to develop best in class marketing campaigns optimized for conversion, relevance and customer shopping preferences

- Analyze and prepare performance reports and strategy updates for internal stakeholders - you must own the ins and outs of campaign strategy, planning, management, and measurement.

- A/B test landing pages, messaging and multiple user experiences

- Ensure that our marketing strategy is appropriately localized for all regions and moms across India

- Setup best-in-class processes for the performance marketing team at Hopscotch.

What You'll Need

- 5-10 years of experience in performance marketing.

- Cross-functional excellence - worked closely with strategy, creative, product to size, develop and scale growth marketing strategies and integrated marketing plans, and measuring marketing campaigns and its effectiveness.

- Knowledge of the digital and mobile app landscape across India

- Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment

- Excellent negotiation, quantitative and analytical skills and deep familiarity with marketing CPA, CPC, CPM, ARPU, and LTV.

- An understanding of the nuances of both the demand and supply side of a marketplace.

- Preferred - Strong data management skills (SQL)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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