01/02 Shivangi Kapoor
Recruitment Team at Home Credit

Views:3567 Applications:431 Rec. Actions:Recruiter Actions:22

Home Credit - Senior Manager - Customer Lifecycle Management (3-8 yrs)

Gurgaon/Gurugram Job Code: 660189

Summary :

- Create a retention, activation and x-sell policy for HC customers

- Create, introduce and follow the direct marketing campaigns for x-sell

- Definition, implementation and optimization of CRM campaigns for better customer engagement and improved profitability

Job Description :

- Initiate and run projects related to campaign management and its further upgrades - i.e. adding new channels, upgrading DataMart's, etc.

- Create the policy and approach for different X-sell actions including:

- Preparation of business case

- Collection of all the necessary information's, approvals and interested parties

- Ensuring compliance with communication strategies and policies

- Monitor campaign implementation in all channels and take corrective actions on existing campaigns

- Support design, development and execution of comprehensive cross sell, retention and growth strategies for existing customers

- Manage campaigns within specified budgets to deliver numbers on activation, cross-sell and retention

- Initiate Champion /Challenger tests and modify campaign set up to increase impact

- Measure campaign profitability (CBA, ROI) and initiate changes for improved

- performance with collaboration with Analytics

- Liaison with all Stakeholders - IT, CustEx, Risk, Product, Operations, Finance and Marketing teams to manage CRM systems and campaign planning & execution

Desired Profile :

- Economics / Marketing degree desirable

- 3+ years of relevant experience

- Experience with SAS campaign management tool usage


- Strong analytical skills

- Excel / Power Point / Database

Who should Join :

- Strong communication and presentation skills

- Self-starter and persistent; focused on results

- Highly adaptive to changes, able to work under pressure in a fast paced environment

- Out of the box thinking, able to find creative solutions

- Ability to collaborate and interact effectively with multiple levels

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