03/01 Nitika S Sah
Manager at Home Credit India Finance

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Home Credit - Manager - Marketing Communication (5-9 yrs) Premium

Gurgaon/Gurugram Job Code: 649797

Manager - Marketing Communication

Location: Gurgaon

Summary:

The incumbent is responsible for Brand positioning and Marketing Communication strategy for Home Credit India

Key responsibilities:

- Take brand ownership and provide the vision, mission, goals and strategies to match up to

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to - take action.

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Align the company around the brand's direction, choices and tactics

Desired Skills:

- 5-6 Years proven working experience as Brand manager or associate brand manager

- Drive for results and leaderships skills

- Excellent understanding of the full marketing mix

- Highly creative with ability to think out of box

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

- Strong analytical skills and data-driven thinking

- Advanced communication and interpersonal skills

- Up-to-date with latest trends and marketing best practices

Who should Join:

- Strong agility, proactivity, drive forward, can-do attitude

- Strong communication, interpersonal, and analytical skill

- Open mind, Quick learner Confident and Outgoing Self motivated and highly energetic

- Advanced PC skills - (MS Word, Excel, Power Point, Outlook) is must, MS Project,

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