Summary - Create a retention, acquisition and cross-sell policy for HC customers - Create, introduce and follow the direct marketing campaigns for cross-sell - Definition, implementation and optimization of CLM campaigns for better customer engagement and improved profitability Job Responsibilities - Create the policy and approach for different cross-sell actions including: - Preparation of business case - Collection of all the necessary information and approvals from interested parties - Ensuring compliance with communication strategies and policies - Monitor campaign implementation in all channels and take corrective actions on existing campaigns - Support design, development and execution of comprehensive cross sell, retention and growth strategies for existing customers - Manage campaigns within specified budgets to deliver numbers on activation, cross-sell and retention - Initiate Champion/Challenger tests and modify campaign set up to increase impact - Measure campaign profitability (CBA, ROI) and initiate changes for improved performance with collaboration with Analytics - Liaison with all Stakeholders - IT, CustEx, Risk, Product, Operations, Finance and Marketing teams to manage CRM systems and campaign planning & execution Desired Skills - MBA degree in Marketing - 3-5 years of relevant experience - Prior experience in B2C Product Marketing, conceptualizing campaigns, product launch - Prior experience of BFS/NBFC company is preferred - Strong analytical skills - Excel / Power Point / Database

Gurgaon/Gurugram

Home Credit - CRM Lifecycle Manager 

Home Credit - CRM Lifecycle Manager  ,Job Description for Home Credit - CRM Lifecycle Manager  in Home Credit India in  Gurgaon/Gurugram for (3-5) years of experience. Apply Now!

Job Description for Home Credit - CRM Lifecycle Manager  in Home Credit India in  Gurgaon/Gurugram for (3-5) years of experience. Apply Now!