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HiveMinds - PPC Specialist (4-5 yrs)
PPC Specialist Roles & Responsibilities
- Plan, create, and manage PPC campaigns across a variety of channels
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- Stay on top of search engine and PPC industry trends
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