Performance Marketing Lead Performance Marketing Lead owns and drives digital marketing campaigns to acquire, engage and retain clients. He/She should expected to be well-versed with the nuances of digital marketing; platforms, practices, channels and should have worked directly on digital marketing platforms. Key Responsibility Areas: 1. Create, manage, and analyze all digital campaigns across multiple platforms to ensure acquisition, conversion with defined performance metrics through Google, Facebook and other sources 2. Monitor & optimize ROI driven campaigns regularly to meet acquisition and budget goals 3. Collaborate & lead with the brand team in devising communication strategy (creative & messaging) & bringing this to life. 4. Plan and execute cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns 5. Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis. 6. Constantly innovate and identify fresh ways to grow by tapping into new channels/affiliates/networks to scale campaigns and optimize ROI.

Gurgaon/Gurugram

Hindustan Times - Lead - Performance Marketing 

Hindustan Times - Lead - Performance Marketing  ,Job Description for Hindustan Times - Lead - Performance Marketing  in HT Media Ltd. in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!

Job Description for Hindustan Times - Lead - Performance Marketing  in HT Media Ltd. in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!