Heritage Foods - Senior Role - Marketing (6-10 yrs)
Position : Senior Level Profile in Marketing
Reporting to Head Diary Division
Location : Corporate Office @ Hyderabad
Job Profile :
Responsible for promoting the identity of Brands in the market and Increase the visibility of Heritage & other brands of the company and its subsidiaries & JV companies. Promote the sales of Milk & Milk Products by extending support to the entire Sales & Distribution team, with an objective to achieve the business targets and ensure the implementation of ISO guidelines.
- Plan, Execute & Promote the business and achieve the sales targets as per the business plan.
- Promote the identity of Brands in the market and increase visibility including social media.
- Drive Brand metrics
- Identity deployment, Agreed on Campaigns development and execution.
- Build and deploy a consumer acquisition model.
- Build and deploy effective marketing plans.
- Study and analyze the new product and its opportunities.
- Develop market intelligence.
- Analyze and monitor competitor and consumer activity to identify opportunities for growth.
- Effective use of PR to build brand awareness.
- Management of third party and agency relationships.
- Analyze market/sales trends and customer perceptions to devise future sales strategies for revenue growth.
- Extending support to the entire Sales & Distribution team in marketing activities including Parlour strengthening.
- Review & identify business gaps and develop sales promotional activities.
- Optimum utilization of manpower & Develop Teams.
- Customer Contact Programs and addressing complaints.
- Provide guidance in establishing and deploying service level agreements with various vendors and various internal and external service providers.
- Effective coordination and compliance of all Statutory, ISO and Audit Queries.