Lead - HR Business Partner & Operations at HealthifyMe
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HealthifyMe - Performance Marketing Analyst (2-5 yrs)
HealthifyMe is seeking an ambitious Performance Marketing Analyst,
Responsibilities :
- Define, execute and own the Performance Marketing efforts & initiatives
- Lead and manage performance-marketing channels like - Google, Facebook, Networks, Affiliates & more for Mobile Apps & Website
- Define & measure metrics for performance - ROI, CAC, ARPU, Revenue & Retention on all digital performance marketing channels
- Engage in regular analysis, closely work with business insights team to determine value of acquisition efforts and optimize them accordingly
- Budget planning, management, allocation and strategic inputs on all Marketing Campaigns
- Build & manage strong business relationships within the digital marketing ecosystem. Understand and manage dynamics to drive best practices in this function
- Build strong internal partnerships to drive campaigns in line with goals & objectives of the team with alignment to overall growth & goals
- Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting
- Continuously evaluate new opportunities, adopt new experiments & approach to find insights, learning and build them for scale
Required Skills / Experience / Qualifications :
- 0-3 years in an analytical business facing role
- Hands on experience with SQL + MS Excel
- Mathematically very sound, should be able to to think in a structured manner and focus on probabilistically arriving at conclusions
- A knack to creatively come up with new experiments and ideas on communications and marketing videos
- A drive to learn & proactively take new initiatives
- Metrics driven with good understanding of systems, products, measurements, tracking through attribution tools among others
- Strong communication skills
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