HealthifyMe - Performance Marketing Analyst

HealthifyMe is seeking an ambitious Performance Marketing Analyst,

Responsibilities :

- Define, execute and own the Performance Marketing efforts & initiatives

- Lead and manage performance-marketing channels like - Google, Facebook, Networks, Affiliates & more for Mobile Apps & Website

- Define & measure metrics for performance - ROI, CAC, ARPU, Revenue & Retention on all digital performance marketing channels

- Engage in regular analysis, closely work with business insights team to determine value of acquisition efforts and optimize them accordingly

- Budget planning, management, allocation and strategic inputs on all Marketing Campaigns

- Build & manage strong business relationships within the digital marketing ecosystem. Understand and manage dynamics to drive best practices in this function

- Build strong internal partnerships to drive campaigns in line with goals & objectives of the team with alignment to overall growth & goals

- Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting

- Continuously evaluate new opportunities, adopt new experiments & approach to find insights, learning and build them for scale

Required Skills / Experience / Qualifications :

- 0-3 years in an analytical business facing role

- Hands on experience with SQL + MS Excel

- Mathematically very sound, should be able to to think in a structured manner and focus on probabilistically arriving at conclusions

- A knack to creatively come up with new experiments and ideas on communications and marketing videos

- A drive to learn & proactively take new initiatives

- Metrics driven with good understanding of systems, products, measurements, tracking through attribution tools among others

- Strong communication skills