Director - Marketing

What You Will Accomplish :

- Work with the core team to acquire mothers for Healofy app from all digital channels where Healofy's TG is present

- Exponentially scale Healofy community (DAU's) & revenue through marketing

- This leadership role would be crucial in creating and running the Product Marketing & Community Building strategy, playbook and process for launching products and maximizing user-value and adoption of our product launches, scaling Healofy community across all major Indian languages

This should describe you :

- Responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates etc.

- Strategy, planning & work closely with marketing team for execution of marketing campaigns to grow Healofy community

- Work closely with demand team to understand Healofy brand & grow D2C's orders through paid marketing maintaining positive ROI

- Budget planning & ensuring budget is wisely allocated across different marketing channels to achieve maximum ROI

- Forecast monthly, quarterly, annual acquisition numbers and costs.

- Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead, mentor and build the performance marketing team

Requirements :

- 7-10 years of experience with Graduation from Tier1/2 college or Post graduation from Tier 1 B school

- Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies ( E-Commerce / Community Startups )

- Ability to lead a team and work with diverse, matrixed stakeholders

- Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation.

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