Healofy - Director - Brand Marketing

Brand Director

About the Role:

Director of Brand Marketing: Lead the development and refinement of the brand's messages and creative designs in order to attract potential consumers. Lead go-to-market planning and driving cross-functional collaboration within the business, for example, with departments such as CRM, public relations and so forth. The Director of Brand Marketing will also lead consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships.

Brand Directore are responsible for planning, implementing, managing and monitoring company's Brand positioning & Brand marketing strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Brand Director to join our team. As a Brand Director you will be responsible for developing and implementing our Brand Positioning & Brand Marketing strategy in order to increase our online presence and improve our marketing and sales efforts.

Responsibilities :

1. Performing research on current benchmark trends and audience preferences

2. Designing and implementing social media strategy/Brand Marketing startegy to align with business goals

3. Setting specific objectives and reporting on ROI

4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

5. Monitor SEO and web traffic metrics

6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews

8. Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)

9. Suggest and implement new features to develop brand awareness, like promotions and competitions

10. Stay up-to-date with current technologies and trends in social media, design tools and applications

11. Creating campaign plans for business and marketing priorities

Basic Qualifications:

- Proven work experience as a Brand Director in FMCG / D2C companies

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Familiarity with web design

- Excellent communication skills

- Analytical and multitasking skills"