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21/03 Diksha Yadav
Senior Associate - Human Resources at Heads Up For Tails

Views:317 Applications:73 Rec. Actions:Recruiter Actions:40

Heads Up For Tails - Manager - Performance Marketing (4-6 yrs)

Gurgaon/Gurugram Job Code: 1236177

- Driving Brand Initiatives, Campaign Planning, Media Strategy, Execution, and Performance Tracking.

- Experience in managing the Performance Marketing mandate of a known consumer brand is a must.

- Should know how to scale a brand and should have managed large budgets and indirect capacity.

- Responsible for day-to-day performance marketing on Google & Facebook and Manage web analytics and tag manager, FB pixels - Implementation and analysis.

- Should be able to create and optimize campaigns for Google Ads, Facebook, Quora Ads, Adroll, and Perfect Audience.

- Analyze the traffic and achieve the goals set (Lead and conversion-based campaigns)

- Form Leads, Audience Targeting, and Conversion Optimization for Google/FB Ads.

- Manage Text, Display, Video ads for all the platforms mentioned above.

- Able to Re-market ads for Website visitors, Custom affinity, Intent, and Lookalike Audiences.

- Establish processes for monitoring, measurement, and optimization of performance marketing metrics that correlate to business.

- Research competition, investigate and set benchmarks, and deliver on strategies for improvement while maintaining the market leadership position.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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