Executive Search Consultant at Zallery
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Head - Visual Merchandising - Retail Apparel Industry (5-13 yrs)
Job Description: Head of Visual Merchandising
As the Head of Visual Merchandising (VM), you will be the driving force behind creating visually appealing and captivating in-store experiences for our retail apparel brand. Your creative flair, strategic thinking, and leadership skills will be instrumental in enhancing brand presence, driving sales, and ensuring a consistent and impactful visual representation across all stores.
- Develop and execute a comprehensive VM strategy aligned with the brand's objectives and customer expectations.
- Translate brand guidelines into innovative and engaging visual displays that resonate with our target audience.
- Oversee the layout, design, and presentation of products within stores to maximize aesthetic appeal and optimize customer flow.
- Collaborate with the projects team to create store layouts that enhance the overall shopping experience.
- Conceptualize and design captivating window displays that draw customers in and showcase our latest collections.
- Create dynamic in-store displays that tell a story and inspire customers to explore the store.
- Ensure products are presented cohesively and in alignment with brand aesthetics, reflecting the latest trends.
- Collaborate with the merchandising team to curate collections and assortments that resonate with target audiences.
- Manage and mentor the VM team, fostering creativity, teamwork, and professional growth.
- Provide guidance on design concepts, execution techniques, and industry best practices.
- Establish and communicate VM guidelines to ensure consistency across all stores and outlets.
- Conduct regular store visits and audits to ensure adherence to visual standards.
- Stay updated on industry trends, competitor VM strategies, and emerging technologies.
- Integrate innovative ideas and technologies to keep the brand's VM approach fresh and cutting- edge.
- Work closely with cross-functional teams, including marketing, operations, and store managers, to align VM efforts with promotional activities and campaigns.
- Effectively communicate VM strategies and expectations to ensure a unified brand experience.
- Periodically identify the top sellers and simultaneously preparing and implementing the strategies to sell low performing categories.
- Checking the category contribution of each merchandise and implement the VM design in a manner which gives the required visibility to each category and assists in improving the bottom selling categories.
Qualifications and Requirements:
- Bachelor's degree in Visual Merchandising, Fashion Design, Marketing, or related field. Master's degree is a plus.
- Proven experience of at least 5 Years as a Visual Merchandising Manager or Head of VM in the retail apparel industry.
- Strong creative and artistic skills with a keen eye for detail and design aesthetics.
- Leadership and team management experience, with the ability to inspire and guide a creative team.
- Proficiency in design software and tools such as Adobe Creative Suite , photoshop , illustrator, or other visual design tools
- Excellent communication and presentation skills to convey visual concepts and ideas.
- Strong analytical mindset to evaluate the effectiveness of VM strategies.
- Ability to multitask and manage multiple projects across different locations.
- Passion for fashion and a deep understanding of customer preferences.
- Flexibility for travel to stores and locations as required.
- Analyze sales reports and survey results.
- Monitors own work to ensure quality.