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15/12 Vanshika Rajpal
Senior Talent Acquisition at Zyoin Technologies

Views:492 Applications:163 Rec. Actions:Recruiter Actions:48

Head - User Growth - Online Gaming Platform (5-11 yrs)

Bangalore/Mumbai Job Code: 1019287

Key Responsibilities :

- Devise and execute a data-led user growth strategy for RummyCircle

- Uncover creative, non-traditional, and cost-effective new methods of acquiring users (like partnerships, etc)

- Test and implement offline marketing campaigns

- Devise strategies to scale beyond the usual and broaden the top of the funnel using paid and unpaid digital acquisition channels (like PPC, social (paid & unpaid), affiliates, SEO, content, email, and more)

- Work closely with product and performance marketing teams to optimize the top of the funnel

- Undertake consumer research to identify user needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth

- Revamp the referral program for RummyCircle to unlock growth via referrals

- Build, lead and recruit the growth team

Desired Skill Set :

- 5-11 years of experience few years in e-com is a mandate with premium B School background with proven learning agility

- Top of the line digital marketing leader with relevant top-of-the-funnel experience in scaling up digital companies ( E-Commerce / FinTech / Gaming / Tech Start-Ups etc ) and ability to build out ideas & growth marketing to accelerate business.

- Ability to lead a team and work with diverse, matrixed stakeholders

- Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.).

- Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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