Head - Trade Marketing/Modern Trade - eCommerce/FMCG

THE POSITION

Position: Head Trade Marketing, Modern Trade & Ecommerce (Pan India)

Department : Sales Location : Corporate Office : Mumbai

Experience: 5 to 12 years of experience Reports to :

Reportees :

Independent role (will build the team as per the need)

KEY RESPONSIBILITIES

- Handling BTL for the relevant portfolio

- Activation and promotions to be carried out nationally

- Understanding Brand Strategies and translating them for success in the market through proper sales execution.

- Planning budgets and effective execution of the same for maximizing the output

- Partner in Channel Development Initiatives

- Market share, Volume & Product Mix related Objectives through the Modern Trade channel

- Ensure stock availability and a timely listing of our products with the Modern Trade accounts.

- Planning and execution of all trade marketing activities for the modern trade channel, new product launches and brand promotion to get the desired brand visibility

- Organizing training / guiding for channel partners at multi-level covering all the categories

- Coordinating with the Service team for escalations from the channel

- Co-ordinate with branch sales teams on day to day basis for Purchase Orders (PO)/ Sales Return Notes (SRN), pricing and schemes launched for the modern trade channel from time to time.

- Developing the Sales and Marketing strategy for E-commerce

- Understanding competitor landscaping areas of E-Commerce

- Understanding Key Drivers, Consumer purchase behavior in E-Commerce.

Key Interactions

External Interactions Internal Interactions

- Distributor partners

- Vendors

- Modern trade & Retail chain teams

- Liasoning with Ecommerce platform o Marketing

- Brand teams

- Sales

- Operations

- Finance / Commercial

THE PERSON

COMPETENCY REQUIREMENTS

Critical Generic Competencies

1. Analytical Skills

2. Creative thought process

3. High Execution Focus

4. Networking and Influencing skills

5. Good knowledge of the market

Critical Personality Attributes

6. Ability to experiment and also generate new ideas

7. Receptive to new ideas

8. Initiative drive and passion

Behavioral COMPETENCIES

- A person should be willing to work in entrepreneurial culture. The person should not restrict himself to the defined role, should have a lot of initiatives and drive to build systems and processes. This is a role of building business and creating systems and processes.

- The person needs to have aggressive momentum as the company is growing at 30 to 35%.

REQUIRED EXPERIENCE

- The candidate should have total experience of 7-10 years of FMCG sales experience. At least 2-3 years should be in Trade Marketing & Modern Trade at H.O. / Regional level.

- Initially, the person will not have a team as the business is building and expands then around different verticals the person needs to build the team.

EDUCATION & QUALIFICATIONS

POST GRADUATION - MBA in Marketing from a decent school.

UNDER GRADUATION - BACHELORS DEGREE IN ANY FIELD