Head - Trade Marketing - FMCG/OTC

Some of the responsibilities are as mentioned :-

- Developing strategies for marketing and communication

- Formulation of marketing plans

- Ensuring Visibility of the brands

- Forecasting market trends

- Planning and execution of visibility initiatives in the form of outdoors, shop fronts, window displays,signage, etc

- New brand launches with promotional activities

- Activation of events and promotion

- Tracking competition activities

- Responsible for vendor development for sourcing of trade & consumer promotional articles

- Monitoring & controlling marketing spends in line with brand budgets

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