Head - Trade Marketing - FMCG - IIM/ISB/MDI/FMS/Ivy League

Designation : Head of Trade Marketing

Team Size : 10 -12 people report to this role

Location : Gurgaon

KRAs:

- Delivery of All India Sales through efficient utilization of D&A Spends

- Ensure Total BTL Spends are within budgets; Review effectiveness and plan to do more with less

- Drive Execution of Trade Marketing Initiatives through regular tracking & reviews

- Partner with Marketing and translate Consumer plans into Shopper Marketing activities

- Design and Implement Channel / Geography specific Trade Marketing plans to deliver Annual objectives

- Drive Direct Distribution - Identify - Where to Play- and ensure adequate DSR Deployment

- Achieve Brand wise WD numbers All India - Both Urban and Rural

- Sales Planning - Brand / SKU / Area / Region level

- Target Setting / Reporting / MIS

- Leading a Team of Trade Marketing Professionals across regions.

- Working with the Marketing Teams to develop marketing collaterals to support seasonal marketing campaigns around the seasons and festivals.

Experience and Qualification:

- 12-16 Years of experience in working within the FMCG, FMCD, Paints sectors

- PGDBM/ MBA from a Premier B School in India or Abroad.

- Proven ability to Lead a Team

- Working in a similar role of driving Trade Marketing initiatives in different businesses

Interested candidates can apply. In case you want us to reach out to us please mention the Batch/ Institute/ Mobile Number and we will contact you.

Only short-listed candidates will be contacted.