Head - Trade Marketing - FMCG

- Managing the Invested Store program in General Trade

- Driving business in top weighted outlets through regular trade promotion and retail engagement along with planning and execution of brand visibility

- Driving category development for the Region through Brand Distribution

- Ensuring quality In-store execution for Invested stores

- Driving internal sales engagement programs on a monthly and quarterly basis to motivate the sales team to ensure achievement of business goals

- Deliver insights and periodical assessment of business metrics to senior stakeholders and sales team

- Designing Sales performance tracking tools / dashboards to help MIS team in reporting of business