Head - Trade Marketing - FMCG

FMCG CANDIDATES ONLY

TOP MANAGEMENT CANDIDATES ONLY

- Development and implement Trade Marketing Strategy for all zones to achieve defined business objectives across all product categories.

- Establish Trade Marketing infrastructure across all zones.

- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.

- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Field Sales team.

- Increase effectiveness of BTL activations by ensuring 100% strategy execution.

- Develop and deploy NPD strategies.

- Responsible for development, execution, and performance of all programs designed to increase presence and ultimate take-away.

- Responsible for the development, deployment & monitoring of all programs designed to enhance 4P strategies.

- Manage and evaluate trade promotion activations to ensure maximum returns.

- Co-ordination and communication of product price and pack changes.

- Ensure 100% implementation of all trade schemes in operation.

- Build trade marketing infrastructure in the region by developing sound systems and processes required to deliver marketing effectiveness.

- Formulating merchandising strategy for Modern trade channel across all zones.

- Act as an information pool for competitor activities across major categories and support Category Management team.

- Study competitor marketing and promotion strategies and pre-empt the same whenever possible.

- Analyse the Channel wise and category wise output of the sales in each locations to initiate the strategies that can be done to improve the overall sales of the product.

- Analyse various consumer data that has been collected through market research and BTL activities. Also conduct pre & post promo analysis.

- Driving principles for in-store brand activation and developing trade promotional calendars for Modern Trade.

- Evaluate specific needs of field sales teams in all zones and translate into marketing programs.

- Conduct trainings from time to time for the sales team w.r.t. BTL activations.

- Contribute towards brand planning process and marketing calendar development.

- Initiate cross promotion with other brands that are closely associated with the particular product category or key accounts.

- Responsible for designing launch initiatives of all NPD. Decide & monitor placement norms.