Head - Trade Marketing - FMCG

- Development and implement Trade Marketing Strategy for all zones to achieve defined business objectives across all product categories.

- Establish Trade Marketing infrastructure across all zones.

- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.

- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Field Sales team.

- Increase effectiveness of BTL activations by ensuring 100% strategy execution.

- Develop and deploy NPD strategies.