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Managing Partner at Career Stars
Views:5017 Applications:471 Rec. Actions:Recruiter Actions:17
Head - Trade Marketing - FMCG (10-15 yrs)
- Development and implement Trade Marketing Strategy for all zones to achieve defined business objectives across all product categories.
- Establish Trade Marketing infrastructure across all zones.
- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.
- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Field Sales team.
- Increase effectiveness of BTL activations by ensuring 100% strategy execution.
- Develop and deploy NPD strategies.
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