Client Partner at Grassik Search Pvt. Ltd.
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Head - Trade Marketing - Cosmetics/Personal Care/FMCG (5-10 yrs)
Cosmetics / Personal Care/FMCG experience only
Tier 1 & Tier 2 schools only
Division : Personal Care
Key Roles / Accountabilities:
- Overall responsibilities for developing and updating channel specific trade marketing strategies, across all categories
- Planning for trade marketing and coordination with the regional and HO teams
- Planning for implementation of consumer activation; coordinate with the regional teams as well as with the category team
- Overall custodian of the cross category activity calendar
- Develop systems and processes to improve trade marketing and consumer activation implementation processes
- Maintain roster of region & category specific agencies (consumer activation / trade intervention)
- Mentor direct reports in effective trade marketing & consumer activation capabilities
- Obtain support / buy-in on key initiatives and resources required from Ex. Com.