Managing Partner at Dimensions HRD Consultants
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Head - Trade Marketing - Consumer Product/Retail (12-15 yrs)
Our client is a leading Consumer Product Company in India.
- Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories.
- Lead trade marketing team.
- Work closely with sale and marketing teams
- Responsible for retail activations, retail visibility, BTL activities, dealer meets, merchandising, exhibitions, development of retail display units.
- Trade marketing- planning and rolling out trade schemes pan india
- Develop trade marketing strategies aligned with the brand strategy and appropriate to each channel and product
- Drive demand in-store by creating effective trade marketing campaigns and ensure alignment to sales goals
- Track and monitor performance of various sales channels and prepare channel-wise growth strategy
- Deployment of POSM/ Visual Merchandising
- Responsible for running channel partners loyalty / engagement program with an objective of business growth.
- Liaise with various marketing agencies to ensure last-mile execution of marketing campaigns