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15/04 Usha Sagar
Freelance Consultant at CareerNet

Views:133 Applications:26 Rec. Actions:Recruiter Actions:3

Head - Technology - Marketing Domain (16-22 yrs)

Hyderabad Job Code: 914539

Key Responsibilities :

- Drive technology strategy, technology stack selection, implementation and R&D of marketing technology for Consumer Banking regionally to transform DBS as the most intelligent bank.

- Manage the technology team and responsible for developing and supporting in-house and/or vendor solutions that power marketing technology across Consumer Banking Group

- Implement modern Marketing technology solution and best practices that deliver strong business results and impact

- Partner with the Marketing and Analytics Business teams in Consumer Banking to deliver marketing technology solutions that meet the business needs

- Skilled at condensing analysis into actionable insights to inform business decisions within marketing, and influence / transform business performance

- Resource planning, recruitment and key talent development

- Drive improvements in our development practice of continuous delivery and promote cloud computing and open source solutions where applicable.

- Performs code reviews as required

Do you have :

- Bachelor's Degree in Computer Science or equivalent

- 15+ years of marketing technology and analytics experience in a highly data-driven, analytical environment. Proven expertise and experience in marketing technology including technology selection, implementation and support for a major consumer facing company.

- Must be able to do technology due diligence to evaluate various solutions including open source and make build vs buy vs. partner

- Driven major changes in technology architecture and technology team culture

- Proven leadership skills building and leading high performing organizations

- Ability to multi-task and prioritize effectively in a fast-paced environment

- Strong problem solving and troubleshooting skills with the ability to exercise mature judgement

Are you experienced in :

- One or more 3rd party marketing solutions e.g. Adobe Analytics/Marketing Cloud, Salesforce, IBM Unica, Blueshift, Oracle etc.

- Working with any of the commercial distributions of Hadoop (Hortonworks, Cloudera, MapR, etc.). Strong technical competence to perform advanced marketing analytics: Coding skills (java or python), experience performing analysis with large datasets, analytics tools experience (Hadoop, PySpark, SAS, SQL, HIVE etc.)

- Data Integration on traditional and Hadoop environments

- Modern marketing customer data sources and services like CDP's (Customer Data Platforms), DMP's (Data Management Platforms), and ID Management, and how to leverage data for improved marketing effectiveness.

- Expertise in digital marketing reporting, analytics, and attribution methodologies including multi-touch attribution, deterministic and probabilistic attribution, and tagging methodologies for improved attribution fidelity.

Preferred Skills:

- Experience in statistical techniques such as: multivariate predictive modelling, multidimensional segmentation, factor analysis, lifetime value determinations, linear and logistic regression, CHAID analysis, latent class analysis, multinomial logistic regression, survival analysis, fractional factorial test design, cluster analysis, Markov Chains, econometric time series AR, MA and ARIMA and Bayesian structural time series (BSTS) modelling etc.

- Strong ability to translate quantitative data into actionable recommendations and to translate business objectives into marketing goals and measurements.

- Experience in public cloud technology stacks of Amazon Web Services, Google Cloud and Microsoft Azure will be an added advantage

- Passionate about software engineering best practice include Agile, TDD, continuous delivery, micro services, measurement and software.

- Ability to demonstrate influencing and negotiating skills to align a number of potentially conflicting views with internal and external stakeholders.

- Sets challenging team and individual objectives and trusts people to get on with them, shares clear expectations about required performance levels, rewards success and addresses performance issues quickly and fairly, treats team members with honesty, respect and compassion. Implements HR processes where suitable.

- Challenges systems, processes and people in order to achieve business objectives

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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