21/05 Vinay K
Senior Manager at RGF Professional Recruitment India

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Head - Strategy & Consumer Insights - FMCG/Consulting - IIM/ISB/FMS/MDI (10-15 yrs)

Bangalore Job Code: 700387

The Head of Strategy and Customer Insights will be owning and deciphering consumer insights and market intelligence to facilitate management decision-making on strategic customer, business, marketing and product led challenges.

Strategic Framework & Execution:

- Develop and implement market insights vision that will shape strategy and help businesses to make the most of the insights.

- Anticipate market, content, technology changes and trends, envision how these advances will bring about new opportunities and/or challenges and translate this insight into initiatives to advance the business and consumer goals, marketing strategy and execution plans.

Customer planning and insights catering to business decisions across the organization :

- Serve as the voice of the target audience (customers and consumers) for client - across all functions including marketing, product, customer experience, supply chain, etc.

- Understand various customer segments, develop insights and help the organisation plan various marketing efforts across each of the segments

- Analyse market share challenges and competitive threats; evaluate tactical plans to counter competitive threat

- Drive the usage of new age technology based tools to drive efficiency and effectiveness in consumer research

Stakeholder, Team and Budget Management:

- Facilitate collaboration between key internal and external stakeholders to create a lasting company network. Manage relationship with internal analytics, data sciences teams and external research agencies.

- Build a strong, energized and high performing team

- Manage budgets required for customer planning and insights

Skills & Competencies :

- Proven track record in understanding consumer insights and developing business strategy.

- Very strong problem solving and analytical skills including ability to work in a data-heavy environment

- Ability to drive change and challenge the status quo.

- Experience of leading and driving multiple complex projects spanning different business and disciplines with a sharp customer-focus.

- Managerial experience and demonstrated effectiveness and interest in leading, coordinating and developing colleagues from across a variety of disciplines in a complex organization.

Desired Qualification and Experience

- MBA with 10+ years of experience in a consumer/ B2C oriented organization. Background in Consulting / Research preferred.

- Experience in handling qualitative and quantitative data and analysis, understanding business strategy and delivering insights.

- The role requires extensive collaboration with analytics and data sciences teams.

Women-friendly workplace:

Maternity and Paternity Benefits

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