Upgrade to Pro Member
Recruitment Executive at Green Rootz
Views:372 Applications:132 Rec. Actions:Recruiter Actions:35
Head - Social Media - Media (8-14 yrs)
Job description:
- Prior experience of OTT categories not mandatory but would be a bonus.
- Experience in handling content marketing is a must.
- Domain expertise of all social media platforms from both planning and buying perspectives.
- Deep knowledge and experience with multiple communication channels and their role in brand marketing
- Communication Development: Working closely with agency partners to create compelling consumer communication backed by strong insights.
- Develop the go-to-market digitalplan, owning the entire India digital marketing budget and decidingon the optimum spend allocation to deliver the agreed business goals.
- Responsible for driving Innovation, Engagement across all social media platforms.
- Closely working with central social media teams to drive maximum leverage of network strength.
- Drive user acquisition, engagement and retention by optimally investing across digital platforms.
- Monitor performance of each platform; identify and implement opportunities for improvement.
- Ability to build huge people network/ increase the traffic or fans on social media profile pages.
- Optimize results for campaigns by working with creative team on A/B testing content.
- Knowledge of Analytics and Planning tools. Google Analytics is mandatory but in addition some exposure to other Analytics tools would be great.
- Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically.
- Ability to present data visually.
- SPOC for managing the relationship with Social/Content Marketing agencies
- Research and implement new techniques and technologies that are relevant for our digital media strategies.
- Be directly accountable for the marketing dollars being invested on digital marketing.
Education and experience
- The ability to proactively build strong working relationships with internal and external contacts to deliver exemplary service at all times is essential to the role.
- Strong interpersonal skills and the ability to push back as subject matter expert.
- Strong attention to detail
- A proven record with large, complex campaigns
- Clear verbal and written communication skills
- Proven record of developing colleagues.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
