Head - Social Media Marketing
Job Description:
- Develop, implement and manage our social media strategy, targets and performance metrics
- Lead, manage and oversee the development of social media content and schedule, e.g. posts, videos, competitions etc., with the objectives of driving brand awareness, online reputation, engagement and conversions
- Execution of our social media content across the different channels, including but not exclusive to Facebook, Instagram, YouTube, Twitter, and TikTok
- Promote content through social advertising
- Tracking of the success of our social media campaigns, including the use of our tools and systems
- Generation of insights and propose improvements
- Manage, and develop the social media, content, and production team, including hiring when the need arises, daily tasks and responsibilities, and performance management
- Collaborate with cross-functional teams within Marketing and beyond, e.g. Campaigns, Business Development, Operations, Product Development etc
- Collaborate with industry professionals, celebrities, and influencers, to drive the team's and company's objectives
- Stay abreast with the latest social media best practices and technologies, be it from internal or external avenues
- Any other ad-hoc tasks as assigned
Requirements:
- Degree from a reputable local or overseas university
- 10+ years of experience working with social media
- Experience in leading a team
- Excellent knowledge of Facebook, Instagram, YouTube, Twitter, and other social media best practices
- Good understanding of social media KPIs (Key Performance Indicator)
- Critical thinker and problem-solving skills
- Good time-management skills
- Great interpersonal and communication skills
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